01925 818 284 [email protected]



LUV Financial Solutions Limited Privacy Policy v2.6


The purpose of this policy is to set out our responsibilities as a company to protect our customers and applicant’s data, and the steps we take to ensure that this happens. LUV Financial Solutions Ltd take the privacy of our consumers extremely seriously, and by using this site you are consenting to the practices set out within this policy. By using and visiting our website(s) and using our service(s) you agree to this privacy policy.


About us

LUV Financial Solutions are a company registered and incorporated within the UK, (company number 08350789) our registered address is 11B Olympic Park, Olympic Way, Warrington, WA2 0YL. We act as a vehicle and asset finance broker and are authorised and regulated by the Financial Conduct Authority, FRN 631264. We trade under the following trading names – LuvCarLoans, Luv Asset Finance, CarBuyBye, Europa Car Credit, Nationwide Car Credit, Luv Lady Finance, Fund and Find my Car, LUV Motor Finance, LMF, LUV Group, LUV Motorbike Loans (“we”, “us” or “our”). ICO Number: ZA032449



For a consumer or business submitting an application to us, we want you to fully understand how your information is going to be used, and ensure we have your consent. Our team is on hand to answer any questions as to how your information will be stored and used. Consent is the lawful basis’ in which we process your personal data.


Your rights

The GDPR provides the following rights for individuals:

  1. The right to be informed
  2. The right of access
  3. The right to rectification
  4. The right to erasure
  5. The right to restrict processing
  6. The right to data portability
  7. The right to object
  8. Rights in relation to automated decision making and profiling.

If at any time you wish to exercise your rights as a consumer, contact us on the details listed below.


Information we collect

We may collect the following information in order to process your application:

Vehicle/Personal Finance

  • Name Address history (3 years)                                ●Employment and Income information
  • Date of birth Licence information                                         ● Bank account information
  • Marital Status Marketing preferences                                   ● IP information

Asset Finance

  • Company information Name                                                                  ● Address history (3 years)
  • Date of birth Bank account information                              ● Employment and Income information
  • Marketing preferences IP information

How your information is used

We will use personal information and information we obtain from other sources for dealing with enquiries, administration and customer services considering and processing applications for our products and/or services, for marketing, for credit searches and to ensure that the content, services and advertising that we offer are tailored to your needs and interests. We may share applicant’s information with service providers and agents for these purposes.

In assessing an application for credit, to prevent fraud, to check identify and to prevent money laundering, we may (i) search the files of credit reference agencies Equifax and/or Experian (or any other credit reference agency that we may use from time to time) who will record any credit searches on consumer files; (ii) check consumer details with CIFAS (or any other fraud prevention agency from time to time; and (iii) disclose details of how an account is conducted with such agencies.

All calls are recorded, and communications monitored for compliance purposes.

information we recommend contacting Equifax or Experian on the below details –

Equifax – https://www.equifax.co.uk/Contact-us/Contact_Us_Personal_Solutions.html

Experian – https://www.experian.co.uk/contact-us/index.html


As a LUV dealer, we keep your information on our dealer portal, such as information about yourselves and the customers you have sent over to us.


Who your information is shared with?

Your details may be passed to the following companies, please note some of these parties may use outside companies to hold their data, so we recommend consulting their individual privacy policy. As a company we do not send or store your information outside of the EU however some of these parties may hold your data/information outside of the European Economic Area (EEA).

Advantage Finance Limited – https://www.advantage-finance.co.uk/home/privacy.asp                                                 

1st Stop Group Limited – https://www.1ststop.co.uk/privacy-policy/

Moneybarn No1 Limited – https://www.moneybarn.com/privacy-policy/

Oodle Financial Services Limited – https://oodlecarfinance.com/privacy-policy/            

Specialist Motor Finance Limited – https://www.smfmotor.com/privacy-policy/

Marsh Finance Limited – http://www.marshfinance.com/privacy/                                                                                

Premium Plan Limited – http://www.premiumplan.co.uk/privacy-policy/      

Santander Consumer (UK) PLC – https://www.santanderconsumer.co.uk/wp-content/uploads/scuk_fpn.pdf                                                   

Retail Money Market Limited – https://www.ratesetter.com/privacy

Amigo Loans Ltd – https://www.amigoloans.co.uk/privacy-policy

Motonovo Finance Ltd – https://customer.motonovofinance.com/privacy    

Private & Commercial Finance Group PLC       – https://pcf.bank/privacy/  

United Trust Bank Ltd – https://www.utbank.co.uk/privacy-notice

Close Brothers Limited, – https://www.closemotorfinance.co.uk/privacy-policy

Go Car Credit Limited – https://gocarcredit.co.uk/privacy-notice-dealer/

Concept Car Credit Limited – https://www.conceptcarcredit.co.uk/privacy-policy/           

Hitachi Capital (UK) PLC – https://www.hitachicapital.co.uk/hcbf-privacy-notice/

Shawbrook Bank Limited – https://www.shawbrook.co.uk/privacy-notice/

Hampshire Trust Bank PLC – https://www.htb.co.uk/policies

Metro Bank PLC – https://www.metrobankonline.co.uk/about-us/privacy-and-security/

Lloyds Bank PLC – https://www.lloydsbank.com/help-guidance/customer-support/privacy

Capex Asset Finance Ltd – https://capexfinance.co.uk/privacy-policy/

Deutsche Leasing UK Limited – https://www.deutsche-leasing.com/en/footer-en/privacy-statement

Haydock Finance Ltd – https://haydockfinance.co.uk/

Investec Bank PLC –  https://www.investec.com/en_gb/legal/privacy-policy.html

Macquerie Group Limited https://www.macquarie.com/uk/about/disclosures/privacy-and-cookies                                             

Nucleus Commercial Finance – https://nucleusfinancial.com/privacy-policy                                  

Davenham Group PLC – http://www.davenhamassetfinance.co.uk/davenham-asset-finance-privacy-notice.html

Quantum Funding Limited – https://www.investec.com/en_gb/legal/UK/data-protection-notice/quantum-funding.html                  

Rivers Leasing PLC – https://www.riversleasing.com/information/privacy-policy.aspx                                                    

Genesis Asset Finance Ltd – http://www.genesisassetfinance.co.uk/privacy-policy/

Santander UK PLC – https://www.santander.co.uk/                                                                                                     

Kingsley Asset Finance Ltd – https://www.kingsleyassetfinance.co.uk/privacy-policy

Kingsway Finance & Leasing PLC – http://www.kingswayfinance.co.uk/privacynotice/

Asset Advantage Ltd – https://www.assetadvantage.co.uk/privacy-policy/                            

Bradgate Business Finance Ltd – http://www.bradgatefinance.co.uk/                            

Clear Asset Finance Ltd – https://www.clearaf.com/privacypolicy

Praetura Commercial Finance Ltd – http://www.praeturaaf.com/privacy-policy/                           

Ultimate Asset Finance Ltd – https://www.ultimatefinance.co.uk/legals/#PrivacyPolicy                 

Watts Commercial Finance Ltd – http://watts-commercial.co.uk/contact/privacy-notice/

Aldermore Bank PLC – https://www.aldermore.co.uk/legal/privacy-policy/   

Wesleyan Bank Ltd – https://www.wesleyan.co.uk/privacy/

County Asset Finance Ltd – https://countyfinancegroup.co.uk/privacy-policy/

Amicus Capital Consulting LLP – https://amicusassetfinance.co.uk/privacy-and-cookies

Arkle Finance Ltd – https://www.arklefinance.co.uk/privacy-policy

Bibby Financial Services Ltd – https://www.bibbyfinancialservices.com/footer/privacy-notice

Liberty Leasing Ltd – https://www.libertyleasing.co.uk/privacy/

Development Bank of Wales PLC – https://fwcapital.co.uk/privacy-policy

ESME Loans Ltd – https://esmeloans.com/privacy

Edinburgh Alternative Finance Ltd – https://www.lendingcrowd.com/policy

Iwoca Ltd – https://www.iwoca.co.uk/privacy-policy/

Funding Circle Ltd – https://www.fundingcircle.com/uk/legal/privacy-policy/

Carrick Asset Finance Ltd – https://www.carrickfinance.com/privacy-policy/

Paragon Bank PLC – https://www.paragonbank.co.uk/data-protection

SpotCap UK Ltdhttps://www.spotcap.co.uk/privacy-policy-gdpr/

Dealtrak Limited – https://www.dealtrak.co.uk/privacy-policy

Hexel Development Limited – http://www.hexel.net/privacy_policy                                                  

Converj Limited – http://converj.co.uk/about-us

Blue Owl Network Limited – https://www.autoconvert.co.uk/privacy-policy/

Aspire Money Ltdhttps://www.aspiremoney.co.uk/Legal           


In order to complete an application, some of the details you have supplied us with may need to be passed to a supplier for the purpose of arranging your finance, vehicle and documentation, or handling a complaint. We will never share details that aren’t necessary to this purpose.


*Please note that if required, we may have to share your information for regulatory or legal purposes. *


How long will we keep your information?

We are required to keep your information for as long as is necessary for the purpose of which it was obtained.

From the date you apply for finance your information will be stored for 6 years.


How will it be stored?

Information will be stored securely on our systems; we will ensure that appropriate security and protection systems are in place to secure your data to the highest level.


Contact us

Email: [email protected]       Phone: 01925818284            Post: 11B Olympic Park, Olympic Way, Warrington, WA2 0YL


The regulator

The Information Commissions Office is the body in the UK which protects data. Should you wish to contact them please use the below information –

Phone: 0303 123 1113                            Online: https://ico.org.uk/global/contact-us/


**Please note that this policy can be updated at any time in order to transparently reflect our business activities. **

Customer Complaints Handling Procedure

If you have a complaint relating to our company, then we want to hear about it and we will do our best to put it right.
As a business, which provides financial services, we have in place and operate a strict procedure to handle any complaints our business may receive. If you feel you need to make a complaint, please contact us at Luv financial solutions Ltd, 11b Olympic Park, Olympic Way, Warrington, WA2 0YL or by telephone on 0800 014 9445, Alternatively, please email [email protected]

Once we receive your complaint we will try to resolve it at the earliest opportunity and in most cases, we will respond within 3 working days; however, we must make you aware that we have a maximum of eight weeks from the date a complaint is received by us to issue you, as the complainant, a final response.
This final response will:
• Give a summary of the complaint, setting out the outcome of our investigation and our final view on the issues raised. • State whether we acknowledge there has been a fault on the part of our business • Give details of any offer to settle the complaint if deemed necessary • Explain your right as a consumer to refer your complaint to the Financial Ombudsman Service if you are unhappy with our response.
If we require more time to investigate a complaint, we will contact you within the eight-week period to inform you of this and ask for your agreement to extend to this period. A final response will then be sent to you by the conclusion of the agreed time extension.
In the event that you are unhappy with our final response, you have the right as a consumer to refer the matter to the Financial Ombudsman Service with six months of the initial complaint.

Contacting the Ombudsman Service
Financial Ombudsman Service Exchange Tower, London, E14 9SR

Telephone number for consumers 0300 123 9123





11b Olympic Park
Olympic Way



01925 818 284
[email protected]


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